At 7Rivers, we thrive on innovation, collaboration, and expertise, and Mackenzie Terry embodies all three. With a strong background in sales and a passion for building strategic partnerships, Mackenzie has spent the past several years immersed in the Snowflake Partner Network. She loves the process of creating joint go-to-market strategies and translating complex technical concepts into meaningful business solutions. Her ability to navigate the fast-paced world of technology partnerships makes her an invaluable part of our team.
Role at 7Rivers
As the Sr. Director of Strategic Alliances at 7Rivers, Mackenzie plays a key role in strengthening partnerships with our strategic technology collaborators, particularly Snowflake. Her main focus is driving new business opportunities for both parties through joint marketing efforts, solution development, and co-selling initiatives. Given the rapid pace of both organizations and their customers, Mackenzie prioritizes transparency, urgency, and constant communication to build trust and ensure seamless collaboration. A standout moment in her work was launching a go-to-market strategy that, while distinct for each company, was perfectly aligned with their respective objectives—showcasing her deep understanding of Snowflake and keen awareness of emerging industry trends.
Professional Journey
Mackenzie’s career has always been rooted in sales, with a strong focus on technology. Over the past five years, she has been dedicated to building technology services firms, specializing in data consulting and projects involving Snowflake. During this time, she fell in love with the challenge and opportunity within the space—it just clicked. She found her niche at 7Rivers, where a concentrated approach drives success. With technology constantly evolving, she thrives when connecting innovative solutions with the challenges faced by businesses today. The alliance sales function keeps her engaged, combining her passion for technology with her ability to forge meaningful partnerships.
Looking ahead, Mackenzie is focused on helping 7Rivers become recognized as an elite tier Snowflake partner, known for delivering AI-led solutions that drive business value. Her goal is to establish 7Rivers as a recognized leader in the marketplace, not just as another technology firm, but as a company providing specific, high-impact solutions. For those looking to break into the tech industry, she offers this advice: stay curious and don’t limit your thinking. The magic happens when brilliant minds harness the power of technology.
Personal Insights and Interests
Outside of work, Mackenzie enjoys spending time with her husband and two daughters, who are six and two years old. She also has a creative side and loves to paint whenever she gets the chance. A fun fact about her? She’s an only child married to an only child!
Mackenzie’s passion for building strong partnerships, navigating the ever-evolving tech landscape, and driving meaningful business outcomes makes her an invaluable part of 7Rivers. Her expertise in the Snowflake ecosystem, combined with her strategic mindset and collaborative approach, ensures that we continue to grow and innovate. We’re grateful to have her on our team and excited to see all that she accomplishes in the future!
