GenAI
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GenAI-powered Sales Acceleration
Augmenting & Enhancing High-Value Prospecting at Manufacturing Giant
Overview
A global electronics and automation manufacturer is committed to driving growth through innovation and strategic initiatives. The company specifically sought to enhance electronic component sales among its top customer segment.
Key Challenge
The manufacturer wanted to enhance electronic component sales performance and accelerate progress within its core customer groups. However, the fast-paced changes within these customers’ industries made it difficult to pinpoint new opportunities and identify decision-makers. Timely insights became essential for capturing growth potential and winning business from both new and existing clients.
The 7Rivers Solution
The company partnered with 7Rivers to conduct a Business Modernization Workshop to identify how GenAI could bolster its marketing and sales teams. This collaboration resulted in the development of a custom customer insights app, leveraging GPT-4 with an agentic architecture pattern. The innovative solution enhanced both functionality and scalability for the organization.
Key Strategies
- Developed a custom app using agentic RAG architecture to deliver critical insights to sales and marketing teams
- Launched a chatbot for rapid, intuitive exploration of new sales tactics
- Facilitated tailored outreach to individual customers while providing insights across targeted segments
- Streamlined the marketing team’s process for formulating acquisition and growth strategies for each customer
Key Outcomes
- Revolutionized customer segmentation and engagement strategies
- Streamlined processes, significantly saving time for the marketing team
- Enabled access to real-time research data, empowering sales with actionable insights
- Enhanced agility through the chatbot feature, fostering a more proactive sales environment
Partnering with 7Rivers to implement the customer insights app fundamentally changed our sales strategy. The insights we now have at our fingertips enable us to connect with our customers more effectively and proactively.
– Leading Manufacturing Company
Our Services
At 7Rivers, we understand the value the GenAI can bring to a company. Through our collaboration we worked to develop a custom app and chatbot to better segment, analyze, and engage customers shows how improved insights can strengthen an organization’s position in a rapidly evolving market.
Managed Services
Ensure continuous support and optimization of your data systems and AI solutions.