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Building Healthier Relationships Through a Wealth of Data
Leveraging ML & AI to Increase Engagement and Retention at Leading Bank
Overview
A national leader in health and wealth account solutions serving over three million members, sought to strengthen relationships and deliver more impactful interactions across its diverse customer base.
Key Challenge
Dedicated to helping people make confident health and financial decisions, the bank embarked on an initiative to build deeper connections with its members. However, without the touchpoints of a traditional retail relationship, personalizing engagement with millions of diverse members proved challenging.
The 7Rivers Solution
The bank partnered with 7Rivers to implement advanced AI models to tap into its wealth of customer data and deliver more personalized member experiences. By refining and expanding customer personas, the company better predicts member needs and tailors strategies to specific behaviors with precision and relevance.
Key Strategies
- Conducted iterative Exploratory Data Analysis (EDA) to uncover patterns and trends in customer behavior
- Enhanced persona segmentation using ML, allowing precise targeting of member types like “Spenders” and “Savers” for focused engagement
- Utilized predictive analytics and advanced AI models to anticipate member needs, providing tailored health and financial guidance
- Implemented scalable data management with a Snowflake Data Lake architecture for flexible, ongoing analytics and personalization
- Built advanced AI-driven models into the banker sales portal for continuous monitoring and adaptation to changing customer behaviors
Key Outcomes
- Developed targeted and efficient marketing strategies, driving customer satisfaction and loyalty
- Achieved measurable increases in customer engagement and retention
- Optimized data storage and utilization for ongoing, scalable analytics
- Established a strong foundation for continuous analytical capabilities
Partnering with 7Rivers has transformed how we connect with members. The insights we’ve gained allow us to engage with precision, making a real difference in how we support our members’ health and financial well-being.
– Banking Industry Client
Our Services
At 7Rivers, we believe power lies in understanding past behaviors and anticipating future needs. By leveraging AI to deliver meaningful insights, we’re enabling organizations to create deeply personalized member experiences that drive lasting engagement.
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