Data Migration & Modernization
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From Legacy Limitations to Scalable Snowflake Innovation
Modernizing to a Flexible Cloud Infrastructure for Enhanced Data Management and Analytics at Tech Innovator
Overview
A leading SaaS audience data provider for media and publishing professionals sought to enhance its data management and analytics capabilities. It partnered with 7Rivers to transition from a limiting, dated infrastructure to a scalable, cloud-based environment, unlocking new possibilities for growth and innovation.
Key Challenge
The company’s existing SQL Server infrastructure significantly limited scalability, performance, and flexibility. This hindered its ability to manage customer data workloads effectively and deliver enhanced analytics.
The 7Rivers Solution
7Rivers designed a comprehensive Snowflake-based data warehouse tailored to the company’s unique needs. This solution leveraged Snowflake's Data Science Workbench for scalable data management and advanced reporting while utilizing Airbyte for seamless data replication and migration.
Key Strategies
- Designed and tested new data models to measure Snowflake's performance improvements against SQL Server
- Conducted a detailed proof-of-concept (PoC) to validate Snowflake's capabilities before full-scale deployment
- Implemented a seamless migration framework for real-time data replication to minimize downtime
- Explored opportunities to leverage AI and GenAI tools
Key Outcomes
- Improved scalability and flexibility in data management
- Enhanced real-time analytics capabilities
- Minimized operational disruptions during migration
- Laid foundation for future AI innovation and cloud infrastructure modernization
By partnering with 7Rivers to leverage Snowflake's capabilities, we've solved our legacy data challenges and unlocked new potential—ultimately delivering faster insights and higher value to our media customers.
– Leading SaaS provider
Our Services
At 7Rivers, we’re committed to leveraging Snowflake’s capabilities to create scalable, cutting-edge data solutions. This cloud transformation has empowered our client to unlock agility, real-time analytics, and a foundation for future innovation.
Managed Services
Ensure continuous support and optimization of your data systems and AI solutions.