Many organizations start their first AI initiative the same way: a promising idea, a team under pressure, and a long list of vendors ready to pitch a solution. HGA’s experience started differently.
7Rivers is proud to be an underwriter of WisconsinCIO, one of more than 50 chapters of the Inspire Leadership Network, and was featured in its 2026 Underwriter Spotlight series. In the video, Michele Stanton, Chief Information Officer at HGA and a member of the Inspire Leadership Network, talks about her experience working with 7Rivers on the firm’s first AI project.
The Challenge: Bringing AI to Marketing and Proposals
HGA approached 7Rivers to help develop its first AI platform, one designed to support its marketing team and the development of marketing proposals. As with any first step into AI, choosing the right partner mattered as much as the technology itself.
Starting With Understanding, Not Assumptions
What stood out to Michele wasn’t a sales pitch. It was how 7Rivers began.
Before proposing a solution, 7Rivers took the time to learn how HGA’s marketing and business development teams already worked. For Michele, that choice to listen first set the tone for the whole partnership.
A True Partner, Not a Vendor
When asked whether she would recommend 7Rivers, Michele pointed to the relationship itself. In her experience, 7Rivers comes to the table as a true partner rather than a vendor, with a strong desire and commitment to achieving its clients’ outcomes.
This is how 7Rivers approaches every engagement: understand the business first, then build the data and AI solutions that move it forward.
Proud to Support WisconsinCIO
As a WisconsinCIO underwriter, 7Rivers is proud to support the chapter and the Inspire Leadership Network’s community of technology leaders driving change across the state. Thank you to Michele and the HGA team for sharing their story.
About 7Rivers
7Rivers’ mission is to empower businesses to unlock the transformative potential of data and AI, driving unprecedented success for organizations and their teams. We support business leaders in realizing the full potential of their data through cutting-edge data modernization, advanced data science, and state-of-the-art AI solutions.
As a proud Snowflake Elite Partner, we specialize in turning raw data into actionable insights that deliver tangible impact. From establishing an AI-powered data foundation to identifying high-value use cases and deploying Enterprise LLM solutions and Data Native® applications, 7Rivers is dedicated to guiding organizations through the complexities of today’s dynamic landscape and helping them evolve into augmented enterprises.
Discover how 7Rivers can elevate your data strategy and deliver business outcomes at 7riversinc.com.
